Thursday, September 3, 2020

Theory of Justice Analysis Paper Essay Example | Topics and Well Written Essays - 1000 words

Hypothesis of Justice Analysis Paper - Essay Example One of the more renowned perspectives on morals is principally about the rights and obligations of specialists, which take point of reference over individual sentiments or tendencies, the desires of the dominant part, or utilitarian estimations about what might satisfy a great many people. Rights trump the quest for products. There are central standards and obligations that control personal circumstance. Morals investigates the hypothetical establishments of good philosophy. It look through oneself before settling on a choice and making a move. The different schools and considered morals give the proper device to control an individual in his dynamic procedure, especially in equity and security associations. As per Souryal (2007), â€Å"the inceptions of criminal equity morals can be found in an amalgam of the accompanying sources: (1) regular law; (2) strict confirmations; (3) established arrangements; (4) proficient codes of morals; and (5) philosophical† (85). The common law followed its roots from the earliest starting point of humankind incorporating all individuals, all around appropriate and scarcely evolving. Thought about the law of humankind, the normal law fuses human rights and unmistakably characterizes rules that limit the intensity of government over the individual’s government assistance. Strict confirmations demonstrate the huge job that religion plays in characterizing moral issues and good sets of accepted rules †however by all account not the only wellspring of standards in moral issues (Souryal, 2007, 98). Established arrangements give the system to laws and guidelines structured as per moral norms of good and bad. As asserted by Souryal (2007), â€Å"the Constitution is a prophet that exemplifies the facts of the implicit agreement that joins the residents and their administration and sets the essential estimations of political order† (98). coordinated toward a typical good† (Souryal, 2007, 101). The criminal equity framework and other security associations work under the administration and ward of unmistakably

Saturday, August 22, 2020

Phramcology Essay Example | Topics and Well Written Essays - 3000 words

Phramcology - Essay Example Framework Sympathetic Affect Parasympathetic Affect Clinical Condition CVS 1. Pulse Increased 2. Vasoconstriction of vessels of skin 3. Vasodilatation of skeletal and heart vessels 1. Hear rate Decreased 2. Vasodilatation of vessels Bradycardia Respiratory System 1. Expanded respiratory rate 2. Bronchodilatation Constriction of Bronchiolar Muscles Difficulty in Breathing Urinary Tract 1. Unwinding of bladder Walls 2. Narrowing of sphincters 1. Constriction of bladder Walls 2. Unwinding of Sphincter Polyurea Genital Tract 1. Discharge 1. Penile Erection Excessive Erection Eye Contraction of understudy Relaxation of Pupil Mydriasis GIT 1. Unwinding of smooth muscles 2. Compression of Sphincters 1. Compression of smooth Muscles 2. Unwinding of Sphincters Increased Secretions 1. Loose bowels 2. Stomach Acidity Skin 1. Unreasonable perspiration Glands Secretion 2.Pilomotor Erection No noticeable impacts Dry, hot Skin Workbook Activity 2 For each medication; in the main segment, identify ONE paramedic sign, at that point in the resulting segments, list the sub-atomic objective associated with the distinguished cooperation, the sort of connection (for example agonist/foe/allosteric modulator/inhibitor), and quickly clarify how this cooperation of the medication with the atomic objective records for the watched restorative impact for that sign. Medication Paramedic Indication Drug Target Type of Interaction Therapeutic Effect Salbutamol Asthma ?2 adrenergic Receptor Agonist Bronchodilatation by initiating beta-2 receptors in the lung. Adrenaline Shock Both Alpha and Beta Adrenergic Receptors Agonist Used Primarily in Cardiovascular Shock, Helps by enacting Alpha receptors in the heart to build its action, likewise in the Lungs by actuating beta-2 receptors in Asthma Fentanyl Analgesia Opioid receptors Agonist Not typically utilized presently yet acts mostly on the opiod receptors to cause Analgesia Ondansetron Nausea, Vomiting 5HT3 Serotonin Receptors Antagonist Us ed essentially during medical procedures and chemotherapy and aides in diminishing Nausea and Vomiting Midazolam Seizures GABA receptors Agonist Emergency the board of Seizures/Epilepsy, Act by initiating GABA inhibitory receptors in this way diminishing nerve drive conduction and treating seizures Ipratropium Asthma Muscarinic Receptors Antagonist Acts at the Muscarinic Receptors in the lung to cause bronchodilatation and treating Acute Asthma Atropine Parasympathetic Poisoning Muscarinic Receptors Antagonist Used as a mydriatic specialist in eye, additionally utilized in the crisis the executives of exorbitant parasympathetic movement in the event of harming Adenosine Cardiac Arrhythmias Potassium and Calcium diverts in heart Agonist from the outset while adversary at the subsequent receptor Used principally in Cardiac Arrhythmias because of its effects on the Potassium (Agonist) and Calcium Channels (Antagonist) Ketamine Anesthesia NMDA receptor Antagonist Used to prompt sedation in which the individual stays cognizant however is inert (Dissociative Anesthesia) Naloxone Opioid harming Opioid Receptors Antagonist Used significantly in the crisis the board of opium harming as a result of its fast obstructing of narcotic receptors and switching the influences Aspirin Anti Inflammatory Several Receptors in the body Agonist at a few and opponent at others Used in the treatment of Pyrexia and Inflammation Work Book action 3 In this exercise manual learning action you should reproduce and finish the accompanying table in your exercise manual, considering the medications utilized in your clinical practice as a paramedic: In the primary segment, list FIVE receptors from various classes, at that point list their endogenous agonist(s) in the subsequent segment. In the

Friday, August 21, 2020

Sustainablility practice Essay Example | Topics and Well Written Essays - 3000 words

Sustainablility practice - Essay Example nd, that the ongoing development in vacationer related number is unfavorably affecting not just the neighborhood culture endemic to the land, but on the other hand is making unsalvageable damage nature. Accordingly, reasonable the travel industry exercises, for example, the one depict in this, are basic to the fate of the nation, notwithstanding the need of meeting the present needs of the individuals and land. The target of this report is to feature supportable the travel industry activities in Thailand and to delineate the basic need to additionally build up this undertaking so as to secure both the land and the earth of this Southeast Asian country. This goal was principally practiced by examining presently writing identified with reasonable the travel industry in Thailand, just as directing an inside and out examination of the Thailand Tourism Authority of Thailand’s site. It was found that, while manageable the travel industry is on the ascent all through the country, there is still to an extreme degree an excessive amount of dependence on worldwide tasks, which are making damage to the land, the individuals, and the way of life. Later on, more center is required as far as creating visitor tasks that are legitimately affecting the individuals of Thailand, while doing practically zero damage to the earth in which they live. All through time, the travel industry has been in a steady condition of progress, and alongside it has come a predictable need to look towards what's to come. For the travel industry to be practical, and for it to have a positive ecological impact for people in the future, organizations must search for approaches to ensure the grounds in which they work. The normal vacationer today has various desires that have been advancing throughout the years. While the traveler business has battled at time to stay aware of worldwide interest, it has to a great extent performed splendidly across different segments (Hamzah and Hampton, 2011). The other side of this, nonetheless, has limb about grave natural worries that, left unaddressed, will totally adjust the vacationer scene of

Friday, June 12, 2020

A Comparative Analysis of Three Successful Canadian Organisations - Free Essay Example

Rocky Mountain Soap Company Rocky Mountain Soap Company is a small Canadian company thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s in the business of producing and selling bath and body products. Their mission statement is à ¢Ã¢â€š ¬Ã…“to find the most nurturing and therapeutic ingredients nature has to offer and impart their healing qualities into a collection of 100% natural bath and body productsà ¢Ã¢â€š ¬Ã‚  (Soap, 2014). Rock Mountain Soap was founded by Cam Baty and Karina Birch and was originally a small shop located in Canmore (Soap, 2014). They now have ten stores and a large workshop in Canmore, AB. (Soap, 2014). Rocky Mountain Soapà ¢Ã¢â€š ¬Ã¢â€ž ¢s website contains useful information about the company and their products. On the home page they showcase their featured product line. Their website also contains a page called à ¢Ã¢â€š ¬Ã…“why natural mattersà ¢Ã¢â€š ¬Ã‚ . This page has a lot of useful information on the ingredients that they use as well as what ingredients to avoid when using other body and bath products. This proves their mission is indeed focused around producing 100% natural bath and body products. It also shows that their motives for business arenà ¢Ã¢â€š ¬Ã¢â€ž ¢t necessarily to make gobs of money, but rather to provide a healthy alternative to most bath and body products. The website also contains an online store where you can order their products and have them shipped to your door. The about us page provides information that emphasizes their passion for nature and all it has to offer. Rocky Mountain Soap is a very ethical company. Through their mission to provide 100% natural body and bath products, they show that they care for their consumers. To s certain degree Rocky mountain soap possesses a strong amount of utilitarianism, which is when you make decisions based on their outcomes or consequences to provide the greatest good for the greatest number. This is apparent when viewing their online store. Their products are reasonably priced considering the ingredients they use to produce them. A single bar of soap (see figure 2) costs 5.25 and contains the following ingredients: Coconut oil, canola oil, cottonseed oil, olive oil, shea butter, Natural Jasmine and Gardenia, Natural vanilla, Natural Berry, Ultramarines (Pink color). Considering that these products arenà ¢Ã¢â€š ¬Ã¢â€ž ¢t being mass produced, at that price point their contribution margin isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t very large but still enough to make a small profit. This shows that they strive to make their products affordable and approachable to everyone. Their passion for finding natural healthy ingredients to ensure the safe consumption of bath and body products shows that Rocky Mountain Soap Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s organizational culture is both ethical and interesting. WestJet WestJet is a very successful Canadian airline. They were founded in 1996 by Clive Beddoe along with a team of like-minded partners whose beliefs were that à ¢Ã¢â€š ¬Ã…“just because you pay less for your flight, doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t mean you should get lessà ¢Ã¢â€š ¬Ã‚  (WestJet, 2014). WestJet today is an affordable airline with unprecedented service. Their website is a portal to everything you need to book your next flight. From a simple one-way in province flight, to a 2 week vacation paired and a car rental, their website has you covered. They have a webpage that contains offers for discounted vacation packages, showing that they strive to find the best deals available for their c ustomers. Using their many corporate partners they make finding a vacation package easy and affordable. Their about WestJet page provides us with insight on their organizational culture. Their entire corporate culture has been built around caring for their customers by providing a great experience (WestJet, 2014). Their mission statement is à ¢Ã¢â€š ¬Ã…“to enrich the lives of everyone in WestJetà ¢Ã¢â€š ¬Ã¢â€ž ¢s world by providing safe, friendly affordable air travelà ¢Ã¢â€š ¬Ã‚  (WestJet, 2014). Through positive organizational culture, WestJet has become one of Canadaà ¢Ã¢â€š ¬Ã¢â€ž ¢s most successful airline. Their vision is to à ¢Ã¢â€š ¬Ã…“be one of the five most successful international airlines in the world by providing our guests with a friendly caring experience that will change air travel foreverà ¢Ã¢â€š ¬Ã‚  (WestJet, 2014). One of WestJetà ¢Ã¢â€š ¬Ã¢â€ž ¢s most admirable values is that they strive to align the interests of their customers with those of the company (WestJet, 2014). Meaning they really just want to know how to please their consumer so they can provide a service that is unmatched by any other airline. Along with their commitment for caring, WestJet separates themselves from the rest by simply caring for their customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs. From their passion for caring and their vision to be a top five international airline, WestJet has found success from unique organizational culture. Goodlife Fitness Goodlife Fitness is one of Canadaà ¢Ã¢â€š ¬Ã¢â€ž ¢s most successful fitness club. Part of Goodlifeà ¢Ã¢â€š ¬Ã¢â€ž ¢s success is due to its outstanding organizational culture. Their Culture is focused around a passion for caring. Their mission statement is à ¢Ã¢â€š ¬Ã…“to give every Canadian the opportunity to live a fit and healthy good lifeà ¢Ã¢â€š ¬Ã‚  (Goodlife Fitness, 2014). Goodlifeà ¢Ã¢â€š ¬Ã¢â€ž ¢s website is a portal to everything you need to know to get started down the path of a à ¢Ã¢â€ š ¬Ã…“healthy good lifeà ¢Ã¢â€š ¬Ã‚ . The first thing you see on their front page is an offer for a free three visit pass, allowing you to sample what they have to offer before you make any sort of commitment. The website also contains a lot of valuable information about what exactly the clubs have to offer. The about us page contains information on the company and its history. Goodlife fitness has 320 club locations across Canada with over one million members (Goodlife Fitness, 2014). They were founded in 1979 by David Patchell-Evans and now employ over 13,000 associates with over 2500 corporate partners (Goodlife Fitness, 2014). Goodlife spends a great deal of time investing in their communities (Goodlife Fitness, 2014). From helping charitable and not-for-profit organizations to sponsoring and volunteering at events in the community, Goodlife stays true to their passion for caring (Goodlife Fitness, 2014). By establishing their company as a community figure they not only s how that they truly do care, but also attract more customers that will help their organization grow and succeed. David Patchell-Evans, or à ¢Ã¢â€š ¬Ã…“Patchà ¢Ã¢â€š ¬Ã‚ , is the founder and CEO of Goodlife fitness. He is an outstanding leader that is responsible for creating Goodlifeà ¢Ã¢â€š ¬Ã¢â€ž ¢s amazing organizational culture. Patch is a transformational leader because he provides a clear mission and vison for his associates to follow and be inspired by. He makes sure that every new employee receives a copy of his book, Living the Good Life: Your Guide to Health and Success (Robins, 2009). At Goodlife employees actually hold the title of an associate (Goodlife Fitness, 2014). This gives a sense of empowerment to the associates because they feel that they are more than just a subordinate and have a sense of independence when making decisions. This also creates a great deal of organizational commitment, which is the degree an employee identifies with the organization (Nancy Langton, 2011). Goodlife fitness has proven the importance of positive organizational culture. Through amazing leadership and community investment, Goodlife Fitness is one of Canadaà ¢Ã¢â€š ¬Ã¢â€ž ¢s most interesting organizational cultures. References Goodlife Fitness. (2014). About Goodlife Fitness. Retrieved from Goodlife Fitness: https://www.goodlifefitness.com/about/ Nancy Langton, S. P. (2011). Fundamentals of Organizational Behaviour 5th Canadian edition. Upper Saddle River, New Jersey, USA: Pearson Education, Inc. Robins, G. (2009, November 12). Corporate culture gives an edge. National Post. Soap, R. M. (2014). Shop On-line. Retrieved from Rocky Mountain Soap: https://www.rockymountainsoap.com/productDetails/1146064/1019833/1000144 Soap, R. M. (2014). Who are we? Retrieved from Rocky Mountain Soap: https://www.rockymountainsoap.com/webpage/1002389/1000144 Soap, R. M. (2014). Why Natural Matters. Retrieved from Rocky Mountain Soap: https://www.rockymountainsoap.com/webpage/1002390/1000144 WestJet. (2014). About WestJet. Retrieved from WestJet: https://www.westjet.com/guest/en/about/index.shtml

Sunday, May 17, 2020

Childhood Development And The Whole Child Concept Essay

Chapters 1 Define early childhood development and the Whole Child concept. Early childhood development is the study of children’s growing and development from eight years old to pre-birth. Explain why it is important to understand early childhood development. It is important to understand early childhood development because it helps to understand the children better. In order for the teachers to meet the children’s needs, they have to know how and what they need to do. Learning early childhood development is also important because understanding early childhood development will allow the teacher to build a sound basis for DAP (developmentally appropriate practice) and also to meet the professional training requirement. Outline the historical perspectives on childhood. (1632- 1704) - John Locke believed that child’s environmental experience influenced the development of the child’s knowledge. He also believed that newborn’s mind was as â€Å" empty slate† and that everything the learned was from what was around them. (1712-1778) - Jean Jacques Rousseau believed that a child’s development unfolds according to a set schedule. He also believed that education must start from birth. (1746-1827) - Johann pestalozzi studied his son and discovered that children develop physically, mentally, and morally depended on experience. That also included sensory stimulation. (1809-1882) - Charles Darwin used animals to come up with a theory that even animals adapt to environment over time. He didShow MoreRelatedEarly Childhood Course At Savannah Technical College Essay1662 Words   |  7 PagesIntroduction Throughout the ECCE 1101 Introduction to Early Childhood course at Savannah Technical College there were several theorists introduced in the course that had a major impact on molding the foundation for an understanding of early childhood as a whole. 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Our school offers full-day and/or half days with the key characteristicsRead MoreEarly Childhood Education Essay1573 Words   |  7 PagesThe education of the young mind is an important step in preparing the child for future learning experiences. The evolution of early childhood education has changed how adults and parents view the importance of offering stimulating and exciting opportunities to the very young. Early childhood Education offers the young child learning experiences that benefit them throughout their educational career. They soon embark on a whole new world of learning. These children are not only experiencing standard

Wednesday, May 6, 2020

The Field Of Special Education - 882 Words

I have been working in the field of special education since I graduated from college in 2013. I have always had a strong interest in working with students that present with Autism. No two kids are alike; this is especially true for children with Autism as Autism is not a single disorder, but a complex and diverse collection of behaviors. Children with Autism can have a wide range of abilities. No child is alike in their behaviors, their potential to learn, or even in the way they respond to a particular (and even well thought out) instructional approach. Applied Behavioral Analysis (ABA) is the most widely known tool for educating students with Autism, but has been deemed fairly controversial. The number of children who are being diagnosed with Autism is only growing. Teachers, parents, and experts on Autism disagree on the most effective methods of teaching children with Autism. Most school districts put together a mishmash of different methods that tend to change with each growing new fad or even classroom teacher. It happens too often that good intentions bump heads with different beliefs on the correct approach. As a result, a number of districts are creating new programs based on the newest and most popular research in Autism and are looking to model the highly regarded private ABA schools. The main approach for teaching children with Autism that has thoroughly documented its effectiveness is ABA. ABA uses reinforcements in structured environments by applying theShow MoreRelatedThe Field Of Special Education1387 Words   |  6 PagesThe commitment of teaching in the field of special education is challenging. The undertaking is prodigious, but when a child with disabilities flourishes under the direction of a special education teacher’s leadership, the outcome is life altering for both. 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Market Principle Industrial and Corporate Change

Question: Discuss about the Market Principle for Industrial and Corporate Change. Answer: As the selected product is a high-end technological gadget, the geographic market can be identified as the urban markets. Moreover, as mentioned by Chernenko, S. and Sunderam (2012) the economic status of the countries can also be identified as the components of market segmentation. Here, in the selected case, the target market of a laptop can be distinguished as the developed and developing countries. Demographic segmentation: The demographic segmentation depends on a number of issues. These can be discussed as follows: Age: As mentioned by Brahmbhatt and Acharya (2016) for the technological products, the organizations need to concentrate their marketing strategy to obtain the loyalty of the youngsters. Here, as laptop I a popular product among all age group, the target age group will be 13 to 68. Gender: No gender differentiation is needed for this particular product. Income: As mentioned by Sharma and Lambert (2013) in the last few decades the disposable income of the global customers have been increased. Hence, both the high and middle-income group can be targeted in this regard. Figure 1: The market segmentation Source: Developed by the author Education and social status: As opined by Sharma and Lambert (2013) it is important for the marketers to identify the educational level and social status of the potential customers. It gives them a competitive advantage while developing the appropriate marketing strategy. Here, in the selected case, the educational and social position of the customers can be identified as high level. Psychographic segmentation: According to Sharma and Lambert (2013) one of the major components of market segmentation is Psychographic segmentation. Here, in the case of segmenting the market for laptops, the target customers are the ones who love to use the technological gadgets. As mentioned by Pandiya et al. (2016) the tech savvy, extrovert as well as the introvert peoples can be identified as the target customers for technological products. Benefit and Usage-rate Segmentation: Here, in the discussed context, the target customers will be the students, the professional executives and freelancers. Based on the benefit segmentation, it can be identified that the product offering i.e. laptops will target the professionals who use laptops for their official tasks, the freelancers (as computers are their major equipment) and the students for their educational requirements. The targeting strategies: As mentioned by Wilson and Gilligan (2012) the revelation of lack of strong differentiation among the potential customer segments that the company is going to serve, Undifferentiated marketing is needed to be followed by the organizations. Here, in the selected case, an undifferentiated targeting strategy will be used. A single marketing mix is needed to be made by the company to target the potential customers. The traditional promotional strategies can be used here. However, as discussed previously, a certain range of differentiation can be noticed within the customer groups. Hence, differentiated targeting can also be opted for achieveving a better level of marketing success. For targeting the customers, the company can used the following strategies: Discounts and product offerings: As mentioned by Brahmbhatt and Acharya (2016) while targeting the youngsters, providing occasional discounts and free gifts can be helpful in attracting them. On the other hand, for the specified customers, like the freelancers and professionals additional and customized utility packages can be served. The availability: As mentioned by Wilson and Gilligan (2012) depending on the psychograph of the target market the distribution strategy should be shaped. As the target market is the professionals and the students, online as well as physical availability is a great idea for targeting the customers. The price: As mentioned by Pandiya et al. (2016) this particular market is too competitive. Hence, it will be best to opt for a competitive pricing policy. The huge competition will not let the premium pricing to be successful. Thus, the above-discussed targeting strategies will be useful for attracting the target customers. Positioning bases: Identifying the market position of the competitors as well as the brand itself is important for the companies to identifying the consumer base and the potential profit count. As mentioned by Cross et al. (2015) identifying the position of the brand is a process that marketers use to communicate their brands' characteristics to the target customers, depending on the needs, competitiveness, and existing communication channels. Hence, it is important for the brands to identify the position of the brand as well as the competitors. Here, in the following diagram an idea has been provided about the positioning of the popular laptop brands of the modern market. Figure 2: Brand positioning of modern laptop manufacturing companies Source: (Pandiya et al. 2016) Hence, it can be noted that Apple or the MAC laptops can be identified a high performing and high priced product in market. In such a context, as mentioned by Brahmbhatt and Acharya (2016) to grab the good range of customers the price need to be lower. It will be helpful in collecting the customer base, which Apple is losing for its high price level. On the other hand, on the lower price stature, a number of competitors are prevailing. Hence, to obtain a good level if competitive advantage, the service quality need to be exceeded the level of the competitors. However, to meet this challenge, the price needs to be uplifted but not much. As mentioned by Bruggeman et al. (2012) it will be helpful in obtaining customer satisfaction and good brand image. Conclusion: Hence, from this discussion, it can be noted that Laptops cannot be identified as a general or basic requirement of an individual. As discussed previously, it holds a high place in the Maslows Hierarchy Model. It has a very important implication on the marketing strategy of the product. On the other hand, this particular product involves the target customers who are the professionals with a good professional background, technological competency and high social status. All these variables have influenced the marketing strategy of the product. As opined by Cuadros and Domnguez (2014) by identifying the appropriate customers for the product offerings the organizations can ensure better profit count, low marketing cost and better customer satisfaction. In addition, an appropriate brand positioning is also needed for lying down the appropriate targeting strategy. Hence, it can be identified that a number of issues are interconnected and hold an important implication in the success of a co mpany. References: Brahmbhatt, A.C. and Acharya, S., 2016. Mapping of Consumers Perception for Laptop. PARIPEX-Indian Journal of Research, 4(9). (https://worldwidejournals.in/ojs/index.php/pijr/article/view/6103) Bruggeman, J., Grunow, D., Leenders, M.A., Vermeulen, I. and Kuilman, J.G., 2012. Market positioning: the shifting effects of niche overlap. Industrial and Corporate Change, 21(6), pp.1451-1477. ( https://icc.oxfordjournals.org/content/21/6/1451.short) Chernenko, S. and Sunderam, A., 2012. The real consequences of market segmentation.Review of Financial Studies,25(7), pp.2041-2069. ( https://rfs.oxfordjournals.org/content/25/7/2041.short) Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: an exploratory study. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 531-536). Springer International Publishing. (https://link.springer.com/chapter/10.1007/978-3-319-13254-9_107#page-1) Cuadros, A.J. and Domnguez, V.E., 2014. Customer segmentation model based on value generation for marketing strategies formulation. Estudios Gerenciales, 30(130), pp.25-30. (https://www.sciencedirect.com/science/article/pii/S012359231400045X) Pandiya, D.K., Kumar, B. and Chakraborty, D., 2016. Factors Influencing Laptop Buying Behavior a Study on Students Pursuing Ug/Pg in Computer Science Department of Assam University. Indian Journal of Applied Research, 5(12). (https://worldwidejournals.in/ojs/index.php/ijar/article/view/2961) Sharma, A. and Lambert, D.M., 2013. Segmentation of markets based on customer service. International Journal of Physical Distribution Logistics Management. (https://www.emeraldinsight.com/doi/abs/10.1108/09600039410757649) Wilson, R.M. and Gilligan, C., 2012. Strategic marketing management. Routledge. 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